By: Sara Matz | A five-minute read No matter your feelings on hashtags in your personal social media, you will almost certainly need to utilize them in your social media marketing plan. By design, hashtagging a post allows people searching for specific content to find new people with similar …
The Bookstore Challenge
As we've said before, the hardest part about publishing your book is creating a successful marketing campaign. Of course, there are tools you can use and partners you can secure to assist you in your sales and marketing efforts, but where to begin? Common sense suggests that the best way to market …
Character Design Part 2: You Really, Really Like Me!
By Maria Arnt | A 4-Minute Read Not every character you write needs to be likable. Certainly, some should absolutely not be likable, although having an attractive antagonist can always be fun. But every so often you'll want to make a reader like a character or even fall in love with them. How, …
