By: Sara Matz | A three-minute read.
Let’s face it, we all have that friend who talks about their accomplishments too much, but how do we tell everyone about your book without being THAT GUY?
The content of your book is what really brings readers in. Keep talking about what inspires you to write. Wherever your inspiration comes from, there is someone who wants to talk and might have good input for the growth of your book. As you write your book take note of the topics you touch that have a following, this will help you find your future readers.
Let’s say your book takes place in 1918, during the Spanish flu. Take this chance to talk about this devastating outbreak, rather than the content or characters of your book. This historical event wiped out over 20 million people across the world and was our first introduction to the H1n1 virus causing a rapid growth in medical research. Fascinating, right? Just like that, you have attracted new interest to your book without giving any spoilers! Now is the time to sprinkle some breadcrumbs about the plot of your book into the conversation, Oh, did you know the main character of my book is a doctor looking for the first H1N1 cure?
Now let’s talk about social media. Social media is a strong tool to find new readers interested in your work. Not only do you have all your close family and friends following you, and in turn your book, the outreach you gain to new readers is endless!
Twitter and Instagram lead the industry on connectivity with the versatility of hashtags bringing people with common interests together. Following hashtags that are pertinent to your interests will open doors to a plethora of information and equally as important introduce you to people more likely to have interest in your writing. Does your book take place at a popular location? Tons of locations such as colleges, museums, or parks have their own hashtags to bring communities together. Not only will this make it easier to connect with people, but this will get you intimate information from the curators and visitors. A few favorite hashtags about general writing I suggest are #writingtips #authorslife (and) #bookhoarder. No one knows the passion you put into your work as much as someone equally as passionate about their own writing.
Facebook groups are an underutilized tool for self-promotion, with hundreds to thousands of people brought together for one common interest, what is a better way to get to know a community! There is a trick to Facebook though, you must be yourself. If you join a group solely to shamelessly plug your book people will be vocal about the lack of tact. Take the time to be a member of the online community, participate in conversations and build credibility with your new-found friends before plugging your work. The best marketing advice I have ever gotten is to sell yourself first, nothing is a better sales tool than the feeling of a personal connection.
There is nothing wrong with a little self-promotion, instead, it’s about engaging the right audience. Getting started might feel intimidating, but the natural charisma that draws people to you is the strongest tool in your arsenal. You have a story to share, and together, we’re going to find your next biggest fan.
As one of the Author Success Consultants for AnewPress, it’s my goal to assist you in getting your book from concept to sales. If you have any questions about publishing, let me know.
Want to hear more from us? Subscribe to our blog by clicking here!