By: Marc Histand | A 6-minute read.
The holidays are coming. You may like it, you may hate it, but like it or not, they are on their way. If you take a stroll through any mall or community center you’ll see businesses and social groups beginning to decorate whether it be for Halloween or Christmas, there’s no denying it’s time to start thinking about utilizing the holidays to market and sell your book.
For some basic tips on marketing first, check out the last blog post by Sara Matz. In her blog, she compares and contrasts the difference between selling and marketing. Her post provides the basic steps to properly market your book and compares and contrasts the difference between “selling” and “marketing”.
Now, let’s get to the nitty-gritty. Utilizing the holidays to better your book sales. While it may sound like you’d be acting contrary to the holiday spirit, think of all the times you’ve received a gift from someone that related to their own profession. You’ll notice that those gifts are more apparent than others and there’s a good reason why!
Passion. As we like to say around the office, “sell yourself first.” This not only means becoming the face of your book but showing that you have a passion for what you’ve created. So, show your passion for your book to friends and family! Give them the gift of your book with a personalized note inside showing your gratitude for them. In that note, add some shameless advertisement. This can be anything from an Amazon review to a shout-out on their social media pages to their followers. In this scenario, you’d want to specifically target those with a good social media presence. Do you have a family member or friend that is OBSESSED with social media? (I’m sure you do… we all do.) Gift your book to that person and watch your book’s popularity soar! Just be sure to keep up with those posts yourself, and thank those for any additional likes, shares, or follows. Gratitude goes a long way, especially around the holidays.
Now that we’ve discussed the biggest holiday season, let’s not leave out the precursors to the craziness that is December. Thanksgiving and Black Friday weekend. Known as the biggest three days of shopping every year, most tend to worry about buying the perfect gift instead of marketing their book. Take advantage of this huge sales weekend by offering a discount on your own books for those who purchase directly through you. Remind your followers on Small Business Saturday that a self-published author is a small businessperson. Your business is your book. Sound familiar? And of course, ensure those that purchase your book with this promotion review your book on a major retailer or social media.
Finally, the unsung holiday hero, and my personal favorite: Halloween. This may seem to most like a holiday just for
I hope this blog was eye-opening for you. When the holidays come around, most people do what’s right and think about others over themselves. I’m not saying, “don’t think about others, it’s all about you.” What I am saying is, make sure you throw a little something in there for yourself. Be gracious and generous with your marketing and selling strategy. Your network of readers will appreciate you and you’ll be on your way to even more sales!
Now, get out there and sell! Your readers are waiting.
Thanks so much for reading! As one of the Author Success Consultants for AnewPress, it’s my goal to make your publishing experience as hassle-free as possible. Let’s chat about your book.